I met one more entrepreneur who made me pause, reflect, and feel the urge to write.
Most founders talk about scale, exits, and growth charts. Rarely do you leave a meeting thinking less about the business and more about the person. Meeting Nishank Shah was one such moment.
At a time when success is often measured by digital numbers and glossy presentations, Nishank is working on something very real and very local. His work starts where most of us look away. Waste. The kind that smells, rots, and quietly harms the soil of our cities. As the founder of Duro Green Waste Management , he is not just building a business. He is responding to a personal calling.
Known as the “Solution Boy” in his circle for his knack for fixing the unfixable, Nishank could have taken a safe corporate route after his time at EDII PGDM and Indian Institute of Management Ahmedabad. Instead, he followed his father’s advice: do not be a sheep, find your own path. When his first business didn’t grow as planned, he didn’t quit. He looked closer and realized the bigger issue was the “wet waste” filling our landfills.
What makes Nishank’s approach truly different is his refusal to “outsource” the problem. While most companies focus on moving trash away so it’s out of sight and out of mind, he believes the solution should stay right where the waste begins. His fix is simple: don’t move the waste, transform it. By treating it on-site, he turns a local problem into a local resource, converting daily scraps into fresh manure for the very same gardens that created them.
This wasn’t born in a boardroom, but from months spent on the ground with households and ragpickers.
Nishankbhai reminds us that caring deeply is not a weakness. It is direction. Sometimes, meeting one entrepreneur is enough to remind you why these stories matter.