The office of one of the Mid-size FMCG company , was unusually quiet. Not with focus but with worry.
Whispers had begun circulating: a major modern trade chain- contributing 40% of our volume – isexploring new vendors due to inconsistent supply, missed activations, and poor visibility on shelves. No formal termination yet. Just silence and fear.
That’s when Neha, Regional Sales Head, stepped in and took powerful model: PEU.
P – Prepare
Neha gathered her cross-functional team—sales, distribution, activation.
“Yes, we’re on the edge. But there’s still time. If we execute our visibility and promotion revival plan in 21 days, we can retain the partner.”
She assigned roles, metrics, even mapped every outlet with a real-time dashboard.
E – Emotion
She reminded the team of their power: “Last Diwali, our team made NaturGlow our #1 product on Big Mart shelves—remember that?”
Then the hard truth:“If we don’t deliver now, we lose not just volume—but the trust of 1000 outlets. And maybe next year’s product launches too.”
Fear. But also pride. A dream of reclaiming momentum.
U – Urgency
A calendar on the war-room wall made for 21 days . Daily huddles. Red-tagged outlets.
Everyone—from territory representatives to warehouse heads—was in sync.
In 18 days, all 120 key stores were re-stocked and activated. Sales surged. Visibility doubled.
The partner stayed—and asked for an exclusive launch of our upcoming skincare line.
Because PEU works because isn’t theory- it’s tactical empathy: Prepare with clarity, Engage Emotion deeply and Drive with Urgency
Want to apply the PEU model to upskill your mid-level operations leaders or drive high-stakes client retention?
Let’s co-create a transformation blueprint.
